Psychology looks at how the content-colour-space-typeface affects the mood of your readers
Of course psychology is everywhere-you can’t turn on the tap without there being a a psychological reason for the type-length-speed-attitude to the turn.
It’s the same with a website one minute it’s bells and whistles and music and dance the next it’s peace-ease-declaration-purity.
Undoubtedly the brain-mind-spirit can-will-does absorb and respond to what is in front of its eyes so let’s not be too cynical just healthy ones.
So the psyches input is:
You’ve probably heard the saying ‘don’t beat around the bush’ just answer the question.
The exact same thing applies to website content-just tell it. Brevity is the soul of it. Yes if the subject requires an indepth exploration of course dive in-in general though people just want the website to get to the point.
Ah colour tint-hue-shade=dark light and strength and weakness.
Does colour really make you feel positive or are you feeling positive because you are told the same ol story negative colours darks light colours positive. But…
If you want your site to be inviting, open and creative, a combination of blues and greens, with touches of yellow or orange, on a white or light gray background will help convey these positive feelings to your visitors.
Still black and white with a splash of colour is very effective.
White space and empty white space gives a reader time to take in the content and colour. Crowding out a page with sign ups and page splashes-feedback forms and discounts distracts.
Keep your content clean, organized, easy to read, concise, and professional to help aid in the psychology of your visitors and produce a comeback reaction from your reader.
It is said by typographers that typefaces and kearning-space between letters are very important and convey all kinds of emotions to the reader.
Serif fonts (those with little serifs, or feet, on the letters like Times New Roman) are often associated with professionalism, scholarly, and seriousness, while san-serif fonts (like Helvetica) are a bit more modern feeling, clean and more informal. And of course the comic sans is comedic.
A nice clean heading with ledgeible not tight spacing and mean sizing will make it easy for a reader.
You may have an academic understanding and guide on how everything should be done according to the semantic typefacian-let the light in to your content with clear fonts and typeface and the reader will be back.