Psychology looks at how the content-colour-space-typeface affects the mood of your readers

Psychology looks at how the content-colour-space-typeface affects the mood of your readers

Of course psychology is everywhere-you can’t turn on the tap without there being a a psychological reason for the type-length-speed-attitude to the turn.

It’s the same with a website one minute it’s bells and whistles and music and dance the next it’s peace-ease-declaration-purity.

Undoubtedly the brain-mind-spirit can-will-does absorb and respond to what is in front of its eyes so let’s not be too cynical just healthy ones.

So the psyches input is:


You’ve probably heard the saying ‘don’t beat around the bush’ just answer the question.

The exact same thing applies to website content-just tell it. Brevity is the soul of it. Yes if the subject requires an indepth exploration of course dive in-in general though people just want the website to get to the point.



Ah colour tint-hue-shade=dark light and strength and weakness.

Does colour really make you feel positive or are you feeling positive because you are told the same ol story negative colours darks light colours positive. But…

If you want your site to be inviting, open and creative, a combination of blues and greens, with touches of yellow or orange, on a white or light gray background will help convey these positive feelings to your visitors.

Still black and white with a splash of colour is very effective.



White space and empty white space gives a reader time to take in the content and colour. Crowding out a page with sign ups and page splashes-feedback forms and discounts distracts.

Keep your content clean, organized, easy to read, concise, and professional to help aid in the psychology of your visitors and produce  a comeback reaction from your reader.



It is said by typographers that typefaces and kearning-space between letters are very important and convey all kinds of emotions to the reader.

Serif fonts (those with little serifs, or feet, on the letters like Times New Roman) are often associated with professionalism, scholarly, and seriousness, while san-serif fonts (like Helvetica) are a bit more modern feeling, clean and more informal. And of course the comic sans is comedic.

A nice clean heading with ledgeible not tight spacing and mean sizing will make it easy for a reader.

You may have an academic understanding and guide on how everything should be done according to the semantic typefacian-let the light in to your content with clear fonts and typeface and the reader will be back.

SEO stands for Shrewd, Effort, Organised, Patience, Constancy, Time, Money

SEO stands for Shrewd, Effort, Organised, Patience, Constancy, Time Money

Technically it is Search Engine Optimisation but that’s the simplified version-it takes a whooole lot more to rank-MONEY helps though.



So watch out for to those who promise otherwise.

That’s it in a nutshell. so…Be sure to understand where the money goes.While Google never sells better ranking in their search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.
Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results.
A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice.
This scam doesn’t work with Google because their advertising is clearly labeled and separated from their search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising AND AGAIN………


So watch out for to those who promise otherwise. Just a repeat-repeat-reapeat repitition is conditioning in a nutshell and leads to compliance.

Googles New Search Console

The Search Console provides information about the performance of your organic-search traffic.

You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate.

This combination of data helps you optimise your site for the most profitable traffic.

DIY Your own WordPress Website

or for the photographer in you try

A New Website Now What?

My New Website Now What?

If you don’t understand check out youtube or get tuition.


So you have a website-what now? Well the website is not going to go there and sell itself it needs input and constancy.

You have to make it work yourself. Or get someone else to do the marketing and donkey work.

You know how donkey’s work works-it’s slow and laborious, but you get there eventually.

If you really want to invest in your business you could put 1 or 2 hundred a month into Google adds.

Word of mouth and social media twitter FB Instagramwork -it needs to be regular and you have to be committed. With phones nowadays it’s easy to engage with social media.

Make it humorous-genuine-authentic the usual.

You could do competitions. Get business cards with the site on it.

Know a website is static in all its fluidity virtualness it needs work put into it to get it out there.

Google offfer these online courses which are mighty handy but really who has the time! If you have a couple of hours a week give them go.

You could try one.

Everything is about numbers which revolve around sales your an author-an electrician-a doctor you have to sell yourself and your website analytics will tell you targets-behaviour-location-tracking etc.

It won’t happen just like that-you must make it happen.

Off you go!

Oh and remember your laptop- your mobile-your pc are aimed at you so everything is cached on your device- meaning it stores your info so you WILL see your site at the top on your own devices.

It’s at the bottom on other people’s devices.

Best place to check where you are on the page is to go to your local web hub or library put in your business then you will see where you rank.